What is SEO – a beginners guide.

“The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.”

Excerpt from: https://moz.com/beginners-guide-to-seo

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Be seen by customers at the same moment that they’re searching on Google for the what you offer. Only pay when they click to visit your website or call. You only pay when someone clicks on your ad to visit your website, or call you. In other words, when your advertising is working. Set your own budget. Cost will depend on what you are trying to accomplish with your advertising. Some businesses spend tens of thousands of rands a month, and others are comfortable investing only a couple of hundreds.

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Reason One

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Reason Two

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